A Brief Guide to PPC Keyword Research

As keywords are essentially the pillars of PPC strategies, it’s important that you take the time to carry out thorough research. Start by making a list of all your campaigns and ad groups with the respective keyphrases listed underneath.

In terms of finding your keyphrases, Google Keyword Tool is a PPC marketer’s best friend. Of course it’s necessary to use this for competition level’s and cost-per-clicks but it’s still important to look down other channels for potential keyphrases: the site’s competitors, for example. Take a close look at what keyphrases they are targeting, then look at the search volumes around these to determine if there are in gaps in your own research. An easy way to do this is to use a scraper tool like Screaming Frog, which clearly shows page titles and meta descriptions and therefore the keyphrases that these pages are targeting.

Google Insights and Google Trends are other useful tools which can tell you if there are any rising search terms. These are also useful for determining the popularity of certain keyphrases in different regions of the world google scraper. Insights in particular can give you a good idea of new potential keywords to add to your list.

Search engines themselves are also great for finding synonyms. Using the tilda (~) symbol, you can find words which Google considers to be synonyms and could be useful in ad copy.

Negative keyphrases are another important aspect when researching PPC keyphrases. These are essentially words that you don’t want to be associated with your ads. This means you stop people click on an ad that is not what they are looking for, an in the process save yourself unnecessary costs. Negative keywords also help improve the quality score of relevant keyphrases by reducing wasted impressions.

When doing keyword research don’t forget about the user’s search experience across devices. With growing numbers of people searching on mobile and other devices, it’s extremely important that you cater to their needs too. The length of keywords varies considerably from device to device, with iPhone and Android users searching for comparatively shorter keyphrases.

Has Google changed the rules for affiliates? For “organic” search engine optimization, not too much has immediately changed. Google has been, and still is, looking for quality content, and your affiliate site must be relevant to your particular niche. In regard to Google’s pay per click program, which we know as AdWords, much has changed for affiliates quite recently.

The important issue is to understand the new rules, and why, because Yahoo and some of the smaller pay per click programs might just follow this same path. The days of putting an affiliate page together with “tons of hyperlinks,” and little or no content are, for the most part, over.

This will only hurt those affiliates who have not adjusted to the new rules. In truth, you should be familiar with, or have tried, the products and services you recommend to others, for your affiliate commissions. If this is so, all you need to do is write a review of each one of these products or services. Writing relevant content has been a foundation for search engine optimization and is worth the exercise. If you don’t have the time, hire a copywriter or a personal assistant.

What should you do to develop an affiliate site that sells? Here is a Super Affiliate secret to success: You must have a newsletter for Email marketing. You must be ethical in your Email marketing efforts. Permission based, double confirmed, opt-in, Email marketing will help you avoid any Spam accusations.

You should have a firm privacy policy, stick to it, and post it on your site. As a rule, do not ever share your lists for joint ventures. If you want credibility on the Internet, you have to establish a reputation of integrity. Instant money is tempting, but compromising your ethics, will ruin repeat business. As a result, you will be out of business.

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